Content team · Practical trial

Timed Trial

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Doublespeed team?

Brief for

Four pieces. One brand. .

You'll make two TikTok slideshows and two short videos for . We aren't grading polish. We're checking whether you understand what makes a stranger stop scrolling, and whether you can produce it fast.

What you're making

Every piece is organic, vertical (9:16), and made for a US audience on TikTok. Treat each one as a post you'd be willing to publish on a real account today.

Slideshow × 2
Photo carousel, 4 to 8 slides

Text on image. Slide 1 is the hook. Company plug on the second-to-last slide, never the last. Export each slide as PNG or JPG at 1080×1920, or one PDF.

Video × 2
15 to 45 seconds, captions on screen

Talking head, screen recording, AI-generated, stock plus voiceover. Any style, any tool. MP4 or MOV. A visible watermark from a free tool is fine.

Every piece needs
A hook and a caption

The hook is the first line the viewer reads or hears. Write it in the portal exactly as it appears in the piece. Add the post caption you'd publish with it.

Plus one line
Why this would work

One or two sentences per piece. Which format is it borrowing, and why does it fit this brand's audience? We read this as closely as the content.

The brand

Rules

  • Any tool is allowed. Canva, CapCut, Claude, ChatGPT, Higgsfield, Midjourney, stock sites, your phone. Use whatever gets the best result fastest.
  • Everything must be made inside the window. Don't bring pre-made assets. Don't repost the brand's existing content.
  • Work alone. No collaborators. AI assistants are fine, other people aren't.
  • US audience, English copy. Slang and references should land for an 18 to 34 year old in the US.
  • The timer doesn't pause. Once you press Start, the page locks to the submission portal and the countdown runs whether the tab is open or not.
  • When time runs out, whatever is in the portal is submitted. Save early. Partial work beats nothing.

What we score

Each piece is rated 1 to 5 on the five criteria below, then weighted. The hook carries the most weight because on TikTok it carries most of the performance.

CriterionWeightWhat we're looking for
Hook30%Does the first line create curiosity, tension, or recognition in under two seconds? Would you keep watching?
US-native feel25%Does it read like it came from an American creator, not a brand? Humor, phrasing, and references that fit.
Brand fit15%Is the product woven in naturally? Does the angle match who actually buys this?
Format instinct15%Did you borrow a format that's currently working, and adapt it rather than copy it?
Execution15%Legible text, sane pacing, no typos, clean export. Fast and rough is fine. Sloppy isn't.

How submitting works

  • Press Start the trial. The page locks and opens the submission portal with your countdown.
  • The portal has four slots. Upload files directly, or paste a link (Google Drive, Dropbox, WeTransfer, a TikTok draft). Links must be viewable by anyone with the link.
  • Everything you type autosaves. Refreshing the page won't lose work or reset the clock.
  • Press Submit when you're done, or let the timer submit for you at zero.
00:00:00remaining
Not saved yet
Submission portal ·

Drop each piece in its slot as you finish it.

Submission received

That's everything. Thanks.

Your work is with the Doublespeed content team. We review every trial within a few working days and reply by email either way.

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